Every four weeks I dye my roots, every three days I use my hairdryer on the highest of settings and every day I straighten my hair to death at ridiculously high temperatures; my hair is definitely in need of some TLC. What’s even worse, is that for the past few months I’ve been committing a hair care sin; not using any heat protection products. Thankfully, I recently received the cutest delivery from American hair experts Redken containing a product that my hair desperately needs and deserves, their new Pillow Proof Blow Dry Express Primer*.
Redken products are formulated using not only the latest scientific research but the expertise of professional hairdressers with the aim to achieve salon-quality results in your very own home. This is the first product I have ever used from their prestigious collection and I have fallen in love both with how easy it is to use and how soft and sleek it makes my thick, wavy hair after washing.
Several years ago I didn’t even know what a primer was and now I use my Porefessional and UD Eyeshadow Potion almost every day. We prime our faces in order to prep our skin, to create a smooth canvas and to increase the longevity of our products, so why not do the same with our hair? The non-greasy cream is suitable for all hair types, especially dry and thick. Used on damp hair the multi-purpose primer not only speeds up drying time and provides heat protection up to 230°C, it also leaves hair feeling incredibly soft and more manageable.
The Pillow Proof Blow Dry Express Primer is exactly what my hair care routine has been missing. I can’t tell you how much healthier and nourished my hair feels after nearly 3 weeks of use. It also looks a lot less frazzled at the ends than normal, this may be due to the fact that I have found myself straightening my hair less often due to the primer extending the life of my blow-dry. I only need a small amount of the cream to coat my hair so this 150ml bottle is incredible value.
The Pillow Proof Blow Dry Express Primer is available here for £17/150ml.