As soon as the YouTube videos reviewing the new Makeup Revolution Conceal & Define Full Coverage Concealer started popping up on my phone, I knew that there was going to be a lot of hype around this latest release from TAM Beauty. With the recent, and completely justified, controversy over the new Tarte Shape Tape Foundation and it’s abysmal range of shades, influencers (does anyone else hate this term?) have dubbed this concealer a Shape Tape concealer dupe and are using it as yet another excuse to avoid the brand. With an £18 difference, this seems to be the latest nail in the coffin for Tarte, a brand, I have to admit, up to this point I’ve absolutely adored.
There are currently 18 shades available in a variety of undertones and I ordered the lightest shade (C1) direct from the TAM Beauty website as I knew there would be little to no chance of it being in stock in my local Superdrug anytime soon. C1 is just light enough to work with my complexion but I definitely think that there is room to go even lighter. I know quite a few people who this wouldn’t work with. The packaging is really pretty (I’m a sucker for rose gold) and considering it’s tiny price tag of only £4, I’m really impressed with the overall presentation. The wand is incredibly similar to that of Shape Tape. The chunky sponge-covered doe-foot applicator glides on to skin effortlessly and distributes a nice amount of product. It’s larger than your average concealer applicator as the formula is designed to not only cover blemishes, even skin tone and counteract dark circles but to also contour with.
When I compare this side by side with my Tarte Shape Tape in shade Fair they are very similar. I noticed that Conceal & Define does oxidise just a tiny bit but, to be honest, it’s almost unnoticeable. The coverage is really impressive, it hides everything and is just as long-lasting as Shape Tape, although the latter is a touch thicker and opaque. It also dries down to a matte finish. It’s blends flawlessly and considering how thick the formula is, it doesn’t look cakey or settle into fine lines.
This is the most impressed I’ve been with a Makeup Revolution product in a long time. For only £4, it’s amazing value. Yes, when I compare them both side-by-side, I do give my beloved Shape Tape a few extra points, but really, I can’t see myself spending £22 on another tube when I have this in my collection. Especially when I have to pay either £28.02 at QVC for it with a sponge I don’t particularly want or spend £40+ on the official Tarte website to receive free shipping.
The Makeup Revolution Conceal & Define Concealer (3.4ml | £4) is available at Superdrug or TAM Beauty here.