As soon as it was revealed that ColourPop were releasing their first ever foundation retailing for just $12, I wanted it. Formulated with soft blurring pigments, the No Filter Foundation claims to give long-wearing, buildable coverage with a natural-looking matte finish available in 42 shades.
Introducing the New No Filter Complexion Collection…
The ‘No Filter’ collection now contains the original Concealer ($6) with an improved shade line-up, Loose Setting Powder ($9), Sheer Matte Pressed Powder ($9) and Foundation ($12), plus a selection of makeup brushes from $8. Even though I desperately wanted to put the full collection to the test, I was running low on funds so purchased the foundation and paid the $9.99 shipping fee and received the Large Foundation Brush ($9) free of charge. My order arrived just over a week later with no customs fees added on top.
Shade Range & Packaging
There are currently an impressive 42 shades to chose from (take note Benefit and Tarte). I went for the second lightest (Fair 10) which is described as a cool foundation with subtle pink undertones for very fair skin tones. The No Filter Foundation comes in a standard cardboard carton which was unfortunately lost in the move and a basic glass bottle (containing 25ml) with a lockable pump (no lid). As with all ColourPop products, the foundation is cruelty-free and vegan.
Wear Time & Coverage
Shade Fair 10 is actually a little too light for my complexion which, strangely enough, I was impressed by, as that’s such a rarity; especially considering there’s a shade even lighter than this available! The foundation is lightweight, quite runny and applies easiest with a sponge. I was afraid the coverage was going to be too sheer at first, however, it builds nicely. I wouldn’t say it’s a full coverage foundation. It just misses the mark in my opinion. It reminds me a lot of the CYO Lifeproof Long Lasting Foundation that I reviewed here. It gives a very natural looking matte finish that’s almost more on the satin side. It covers discolouration, blurs imperfections and lasts well throughout the day. I usually apply it at 7 am and don’t notice it breaking down around my nose or requiring a touch-up until around 3 pm, which is impressive for my combination skin.
Would I Repurchase the ColourPop No Filter Foundation?
Let’s cut to the chase. The answer is no. Not because this is a bad foundation by any means. If I lived in the US and ColourPop was more readily available I probably would repurchase, however, I don’t find the formula so mind-blowing that it’s worth the shipping, potential customs charges and delivery time. I’m glad I tried it as I would have always been curious and I will finish the bottle, but if I find myself wanting a similar finish (with a drugstore price tag) I’ll probably buy another bottle of the CYO Lifeproof Long Lasting Foundation (£7.50, Boots) or, if I’m wanting slightly more coverage, I’ll repurchase my trusty LA Girl Matte HD Long Wear Matte Foundation (£9.99, Beauty Bay).
The No Filter Foundation from ColourPop retails for $12/25ml and is available here.