The Multi-Hyphen Method by Emma Gannon

“The Multi-Hyphen Method is about having fingers in pies, yes, but it’s about picking and choosing projects you work on in a very strategic way and building your personal brand along the way…”

The Multi-Hyphen Method by Emma Gannon is the first book we’re reading in the Blog & Beyond book club. Blog & Beyond is a community for bloggers and small business owners looking to make the most of their online presence. It was created by Charlotte from coloursandcarousels.com who hosts Facebook Live broadcasts (here) where members discuss a whole range of blog-related topics and share insider knowledge and resources. Charlotte is also launching an e-course ‘From Blog to Bank’ which covers everything from monetisation to branding and hosting workshops throughout the UK. If you’re looking for blogging advice from a community of individuals who actually know what they’re talking about, in a relaxed and fun environment I definitely recommend you check it out. Their newsletters are always full of tips, resources and inspiration.

The Multi-Hyphen Method by Emma Gannon

Anyway, back to The Multi-Hyphen Method. I never read non-fiction books and one specifically looking at modern working practices was completely outside my comfort zone. If I get the chance to lose myself in a book, I’m usually in the bath reading the latest bestseller I quickly grabbed off the shelves in ASDA. This being said, I have really been pushing myself in terms of transforming my blog from a hobby into a career. Blogging is something I’m passionate about and offers me the flexibility I need to effectively balance home, family and work life. The Multi-Hyphen Method explores how work in the traditional sense has evolved thanks to social media and technology. Essentially, it’s about creating a career path that works for you. It’s a lifestyle approach that encourages the reader to embrace their own definition of success and looks at practical ways to achieve this by embracing a multitude of projects and income streams. Having more than one career or source of income may sound like double the work, but Emma emphasises the importance of balance and flexibility. It’s not about filling every hour of every day with another project but tailoring a work pattern that benefits you financially and emotionally.

As a childcare worker and blogger, I already embrace many aspects of the multi-hyphenate lifestyle. I was looking for concrete advice on how to fully embrace this approach, which is why I found chapters 7, 9 and 10 particularly useful. They give more practical advice with regards to growing an authentic micro-audience, personalising your day, scheduling tasks, building connections, negotiating fees and being your own PR department. Up until that point, I felt like the book was a little repetitive. It was constantly justifying the approach with various sources rather than tackling how it’s physically achievable on a day to day basis. There were a few points I struggled to relate to, such as the importance of flexibility in terms of creating a working day that embraces your prefered style of working and energy levels. This just isn’t feasible when you have a young family. I work on my blog 7-10pm every night and on Sunday mornings, not because this is how I work best, but of out of necessity. As soon as the baby’s head hits the pillow I have no choice but to muster-up energy and get my head down.

This being said, I found The Multi-Hyphen Method incredibly motivating and reaffirming. As I’ve already mentioned my long-term goal (or pipe dream) is to become a full-time blogger. I have very little people who understand the concept of blogging and many of which even go as far as to belittle the entire industry. The book isn’t solely aimed at bloggers, but it definitely helped to build my confidence in terms of embracing my ‘multi-hyphenate’ status. It also encouraged me to define my own definition of success, this, in turn, helped me to create achievable goals, grow increasingly aware of my digital footprint and even appreciate how far I’ve already come.

The Multi-Hyphen Method by Emma Gannon is available on Amazon here.

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