Beauty lovers everywhere are devastated over Urban Decay’s recent announcement that, after 8 years, they are discontinuing the original and legendary Naked Eyeshadow Palette. Whether you agree with the decision or not, there’s no denying that it’s got everyone talking. You just need to glance at the comment section attached to the ‘The Naked Funeral‘ video featuring Nicole Richie, Kandee Johnson, and several other beauty influencers, who I’m embarrassed to admit I don’t recognise, to see that fans are divided. As much as I was tempted by the Backtalk Palette, it’s not been since the release of Naked Heat back in June ’17 that Urban Decay has been under the spotlight to this extent. Add to this the new photos on Trendmood featuring two new palettes: Naked Cherry and Elements, and Urban Decay has definitely succeeded in creating a great deal of buzz in the beauty community. Although the ABH Norvina Palette undoubtedly peaked my interest, it’s been a long time since I’ve been this excited by a potential launch.
So why is everyone losing it over the discontinuation of a relatively basic neutral palette that’s been around for over 8 years? To many, it was the first ever item of luxury makeup they purchased. Personally, my first high-end makeup purchase was Naked2, but the original is arguably where our obsession with the eyeshadow palette begun. The packaging and name have become iconic. Even now, as I swatch and reminisce, the formula is still incredible and completely ahead of its time. There’s something so comforting about the buttery texture of the Naked Palettes. You just know that the pigmentation and blendability (Is that a word? It should be.) is going to be on point. Even though it’s been years since I’ve dipped my brush into the original, I’d never part from it. It’s so comforting seeing it in my collection. It belongs in everyone’s collection.
The Urban Decay Naked Eyeshadow Palette (£39.50) is still available until stocks last; but once it’s gone, it’s gone.